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‘Why do business and political leaders in the West persist in getting China so wrong?

Harvard Business Review

Malcolm Riddell

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CHINADebate

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Rana Mitter | Oxford & Elsbeth Johnson | MIT Sloan School of Management

‘Why do business and political leaders in the West persist in getting China so wrong?
‘Why do business and political leaders in the West persist in getting China so wrong?
Book
Interview
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What the West Gets Wrong About China
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Interview

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What the West Gets Wrong About China
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What the West Gets Wrong About China

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Part 1 | ‘Why do business and political leaders in the West persist in getting China so wrong?’

BIG IDEA | ‘Why do business and political leaders in the West persist in getting China so wrong?’

‘Over the past 30 years, China has emerged as a global power, with the second-largest economy in the world and a burgeoning middle class eager to spend.’

  • ‘One thing hasn’t changed, though: Many Western politicians and business executives still don’t get China.’

‘Believing, for example, that political freedom would follow the new economic freedoms, they wrongly assumed that China’s internet would be similar to the freewheeling and often politically disruptive version developed in the West.’

  • ‘And believing that China’s economic growth would have to be built on the same foundations as those in the West, many failed to envisage the Chinese state’s continuing role as investor, regulator, and intellectual property owner.’

‘Why do leaders in the West persist in getting China so wrong?’

‘Many in the West accept the version of China that it has presented to the world:’

  • ‘The period of “reform and opening” begun in 1978 by Deng Xiaoping, which stressed the need to avoid the radical and often violent politics of the Cultural Revolution, means that ideology in China no longer matters.’
  • ‘The reality is quite different.’

‘At every point since 1949 the Chinese Communist Party has been central to the institutions, society, and daily experiences that shape the Chinese people.’

  • ‘And the party has always believed in and emphasized the importance of Chinese history and of Marxist-Leninist thought, with all they imply.’
  • ‘Until Western companies and politicians accept this reality, they will continue to get China wrong.’

‘People in both business and politics often cling to three widely shared but essentially false assumptions about modern China.’

  1. ‘Myth 1 | Economics and Democracy Are Two Sides of the Same Coin’
  2. ‘Myth 2 | Authoritarian Political Systems Can’t Be Legitimate’
  3. ‘Myth 3 | The Chinese Live, Work, and Invest Like Westerners’

‘These assumptions reflect gaps in their knowledge about China’s history, culture, and language that encourage them to draw persuasive but deeply flawed analogies between China and other countries.’

Part 2 | ‘Myth 1: Economics and Democracy Are Two Sides of the Same Coin'

BIG IDEA | ‘The truth, then, is that China is not an authoritarian state seeking to become more liberal but an authoritarian state seeking to become more successful—politically as well as economically.’

‘Many Westerners assume that China is on the same development trajectory that Japan, Britain, Germany, and France embarked on in the immediate aftermath of World War II—the only difference being that the Chinese started much later than other Asian economies, such as South Korea and Malaysia, after a 40-year Maoist detour.’

  • ‘According to this view, economic growth and increasing prosperity will cause China to move toward a more liberal model for both its economy and its politics, as did those countries.’

‘But this argument overlooks some fundamental differences between China and the United States, Japan, Britain, Germany, and France.’

  • ‘Those countries have since 1945 been pluralist democracies with independent judiciaries.’
  • ‘As a result, economic growth came in tandem with social progress (through, for example, legislation protecting individual choice and minority rights), which made it easy to imagine that they were two sides of a coin.’
  • ‘The collapse of the USSR appeared to validate that belief, given that the Soviet regime’s inability to deliver meaningful economic growth for its citizens contributed to its collapse: Russia’s eventual integration into the global economy (perestroika) followed Mikhail Gorbachev’s political reforms (glasnost).’

‘In China, growth has come in the context of stable communist rule, suggesting that democracy and growth are not inevitably mutually dependent.’

  • ‘In fact, many Chinese believe that the country’s recent economic achievements—large-scale poverty reduction, huge infrastructure investment, and development as a world-class tech innovator—have come about because of, not despite, China’s authoritarian form of government.’

‘China has also defied predictions that its authoritarianism would inhibit its capacity to innovate.’

  • ‘It is a global leader in AI, biotech, and space exploration.’

‘Some of its technological successes have been driven by market forces: People wanted to buy goods or communicate more easily, and the likes of Alibaba and Tencent have helped them do just that.’

  • ‘But much of the technological progress has come from a highly innovative and well-funded military that has invested heavily in China’s burgeoning new industries.’

‘This, of course, mirrors the role of U.S. defense and intelligence spending in the development of Silicon Valley.’

  • ‘But in China the consumer applications have come faster, making more obvious the link between government investment and products and services that benefit individuals.’

‘That’s why ordinary Chinese people see Chinese companies such as Alibaba, Huawei, and TikTok as sources of national pride—international vanguards of Chinese success—rather than simply sources of jobs or GDP, as they might be viewed in the West.’

‘Thus July 2020 polling data from the Ash Center at Harvard’s Kennedy School of Government revealed 95% satisfaction with the Beijing government among Chinese citizens.’

  • ‘Most ordinary people we meet don’t feel that the authoritarian state is solely oppressive, although it can be that; for them it also provides opportunity.’

‘The past decade has, if anything, strengthened Chinese leaders’ view that economic reform is possible without liberalizing politics.’

  • ‘China has become an economic titan, a global leader in technology innovation, and a military superpower, all while tightening its authoritarian system of government—and reinforcing a belief that the liberal narrative does not apply to China.’

‘The truth, then, is that China is not an authoritarian state seeking to become more liberal but an authoritarian state seeking to become more successful—politically as well as economically.’

‘In much Western analysis the verb most commonly attached to China’s reforms is “stalled.” ’

  • ‘The truth is that political reform in China hasn’t stalled. It continues apace. It’s just not liberal reform.'

‘One reason that many people misread China’s trajectory may be that—particularly in the English-language promotional materials the Chinese use overseas—the country tends to portray itself as a variation on a liberal state, and therefore more trustworthy.’

  • ‘China is also often at pains to suggest to foreign governments or investors that it is similar to the West in many aspects—consumer lifestyles, leisure travel, and a high demand for tertiary education.’
  • ‘These similarities are real, but they are manifestations of the wealth and personal aspirations of China’s newly affluent middle class, and they in no way negate the very real differences between the political systems of China and the West.’

Which brings us to the next myth.’

Part 3 | ‘Myth 2: Authoritarian Political Systems Can’t Be Legitimate’

BIG IDEA | ‘A Marxist-Leninist system is concerned not only with economic outcomes but also with gaining and maintaining control over the system itself.’
‘That has huge implications for people seeking to do business in China.’

‘Many Chinese not only don’t believe that democracy is necessary for economic success but do believe that their form of government is legitimate and effective.’

  • ‘Westerners’ failure to appreciate this explains why many still expect China to reduce its role as investor, regulator, and, especially, intellectual property owner when that role is in fact seen as essential by the Chinese government.’

‘Part of the system’s legitimacy in the eyes of the Chinese is, again, rooted in history:’

  • ‘China has often had to fight off invaders and, as is rarely acknowledged in the West, fought essentially alone against Japan from 1937 until 1941, when the U.S. entered World War II.’
  • ‘The resulting victory, which for decades the CCP spun as its solo vanquishing of an external enemy, was reinforced by defeat of an internal one (Chiang Kai-shek in 1949), establishing the legitimacy of the party and its authoritarian system.’

‘Seventy years on, many Chinese believe that their political system is now actually more legitimate and effective than the West’s.’

  • ‘This is a belief alien to many Western business executives, especially if they’ve had experience with other authoritarian regimes.’

‘The critical distinction is that the Chinese system is not only Marxist, it’s Marxist-Leninist. Many Westerners don’t understand what that means or why it matters.’

  • ‘A Marxist system is concerned primarily with economic outcomes. That has political implications, of course—for example, that the public ownership of assets is necessary to ensure an equal distribution of wealth—but the economic outcomes are the focus.’
  • ‘Leninism, however, is essentially a political doctrine; its primary aim is control.’
  • ‘So a Marxist-Leninist system is concerned not only with economic outcomes but also with gaining and maintaining control over the system itself.’

‘That has huge implications for people seeking to do business in China.’

  • ‘If China were concerned only with economic outcomes, it would welcome foreign businesses and investors and, provided they helped deliver economic growth, would treat them as equal partners, agnostic as to who owned the IP or the majority stake in a joint venture.’
  • But because this is also a Leninist system, those issues are of critical importance to Chinese leaders, who won’t change their minds about them, however effective or helpful their foreign partners are economically.’

‘This plays out every time a Western company negotiates access to the Chinese market.’

  • ‘Business executives, particularly in the technology and pharmaceutical sectors, expressed surprise at China’s insistence that they transfer ownership of their IP to a Chinese company.’

‘Some have expressed optimism that China’s need for control will lessen after they’ve proved their worth as partners.’

  • ‘That’s not likely, precisely because in China’s particular brand of authoritarianism, control is key.’

‘A Leninist approach to selecting future leaders is also a way the CCP has maintained its legitimacy, because to many ordinary Chinese, this approach produces relatively competent leaders:’

  • ‘They are chosen by the CCP and progress through the system by successfully running first a town and then a province; only after that do they serve on the Politburo.’
  • ‘You can’t become a senior leader in China without having proved your worth as a manager.’
  • ‘China’s leaders argue that its essentially Leninist rule book makes Chinese politics far less arbitrary or nepotistic than those of many other, notably Western, countries (even though the system has its share of back-scratching and opaque decision-making).’

‘The Leninist nature of politics is also evidenced by the language used to discuss it.’

  • ‘Political discourse in China remains anchored in Marxist-Leninist ideas of “struggle” (douzheng) and “contradiction” (maodun)—both seen as attributes that force a necessary and even healthy confrontation that can help achieve a victorious outcome.’
  • ‘In fact, the Chinese word for the resolution of a conflict (jiejue) can imply a result in which one side overcomes the other, rather than one in which both sides are content.’
  • ‘Hence the old joke that China’s definition of a win-win scenario is one in which China wins twice.’

‘Recognizing that the authoritarian Marxist-Leninist system is accepted in China as not only legitimate but also effective is crucially important if Westerners are to make more-realistic long-term decisions about how to deal with or invest in the country.’

‘But the third assumption can also mislead those seeking to engage with China.’

Part 4 | ‘Myth 3: The Chinese Live, Work, and Invest Like Westerners’

BIG IDEA | ‘For much of its turbulent modern history, China has been under threat from foreign powers, both within Asia (notably Japan) and outside it (the UK and France in the mid 19th century).’
‘China’s rulers, therefore, see foreign engagement as a source less of opportunity than of threat, uncertainty, and even humiliation.’

‘China’s recent history means that Chinese people and the state approach decisions very differently from Westerners—in both the time frames they use and the risks they worry about most.’

  • ‘But because human beings tend to believe that other humans make decisions as they do, this may be the most difficult assumption for Westerners to overcome.’

‘Let’s imagine the personal history of a Chinese woman who is 65 today.’

  • ‘Born in 1955, she experienced as a child the terrible Great Leap Forward famine in which 20 million Chinese starved to death.’
  • ‘She was a Red Guard as a teenager, screaming adoration for Chairman Mao while her parents were being re-educated for being educated.’
  • ‘By the 1980s she was in the first generation to go back to university, and even took part in the Tiananmen Square demonstration.’

‘Then, in the 1990s, she took advantage of the new economic freedoms, becoming a 30-something entrepreneur in one of the new Special Economic Zones.’

  • ‘She bought a flat—the first time anyone in her family’s history had owned property.’ Eager for experience, she took a job as an investment analyst with a Shanghai-based foreign asset manager, but despite a long-term career plan mapped out by her employer, she left that company for a small short-term pay raise from a competitor.’

‘By 2008 she was making the most of the rise in disposable incomes by buying new consumer goods that her parents could only have dreamt about.’

  • ‘In the early 2010s she started moderating her previously outspoken political comments on Weibo as censorship tightened up.’
  • ‘By 2020 she was intent on seeing her seven-year-old grandson and infant granddaughter (a second child had only recently become legal) do well.’

‘Had she been born in 1955 in almost any other major economy in the world, her life would have been much, much more predictable.’

  • ‘But looking back over her life story, one can see why even many young Chinese today may feel a reduced sense of predictability or trust in what the future holds—or in what their government might do next.’

‘When life is (or has been within living memory) unpredictable, people tend to apply a higher discount rate to potential long-term outcomes than to short-term ones—and a rate materially higher than the one applied by people living in more-stable societies.’

  • ‘That means not that these people are unconcerned with long-term outcomes but, rather, that their risk aversion increases significantly as the time frame lengthens.
  • ‘This shapes the way they make long-term commitments, especially those that entail short-term trade-offs or losses.’

‘Thus many Chinese consumers prefer the short-term gains of the stock market to locking their money away in long-term savings vehicles.’

  • ‘As market research consistently tells us, the majority of individual Chinese investors behave more like traders.’
  • ‘This suggests that something distinctive to mainland China influences this behavior: long-term unpredictability that’s sufficiently recent to have been experienced by or passed on to those now buying stocks.’

‘That focus on securing short-term gain is why the young asset manager in Shanghai left a good long-term job for a relatively small but immediate pay raise—behavior that still plagues many businesses trying to retain talent and manage succession pipelines in China.’

  • ‘People who dotake long-term career risks often do so only after fulfilling their primary need for short-term security.’
  • ‘For example, we’ve interviewed couples in which the wife “jumps into the sea” of starting her own business—becoming one of China’s many female entrepreneurs—because her husband’s stable but lower-paid state-sector job will provide the family with security.’

‘The one long-term asset class in which increasing numbers of Chinese are invested—that is, residential property, ownership of which grew from 14% of 25-to-69-year-olds in 1988 to 93% by 2008—is driven also by the need for security:’

  • ‘Unlike all other assets, property ensures a roof over one’s head if things go wrong, in a system with limited social welfare and a history of sudden policy changes.’

‘In contrast, the government’s discount rate on the future is lower—in part because of its Leninist emphasis on control—and explicitly focused on long-term returns.’

  • ‘The vehicles for much of this investment are still the CCP’s Soviet-style five-year plans, which include the development of what Xi has termed an “eco-civilization” built around solar energy technology, “smart cities,” and high-density, energy-efficient housing.’
  • ‘Ambition like that can’t be realized without state intervention—relatively fast and easy but often brutal in China.’
  • ‘By comparison, progress on these issues is for Western economies extremely slow.’

‘Decisions—by both individuals and the state—about how to invest all serve one purpose: to provide security and stability in an unpredictable world.’

  • ‘Although many in the West may believe that China sees only opportunity in its 21st-century global plans, its motivation is very different.’

‘For much of its turbulent modern history, China has been under threat from foreign powers, both within Asia (notably Japan) and outside it (the UK and France in the mid 19th century).’

  • ‘China’s rulers, therefore, see foreign engagement as a source less of opportunity than of threat, uncertainty, and even humiliation.’

‘They still blame foreign interference for many of their misfortunes, even if it occurred more than a century ago.’

  • ‘For example, the British role in the Opium Wars of the 1840s kicked off a 100-year period that the Chinese still refer to as the Century of Humiliation.’
  • ‘China’s history continues to color its view of international relations—and in large part explains its current obsession with the inviolability of its sovereignty.’

‘That history also explains the paradox that the rulers and the ruled in China operate on very different time frames.’

  • ‘For individuals, who’ve lived through harsh times they could not control, the reaction is to make some key choices in a much more short-term way than Westerners do.’
  • ‘Policy makers, in contrast, looking for ways to gain more control and sovereignty over the future, now play a much longer game than the West does.’
  • ‘This shared quest for predictability explains the continuing attractiveness of an authoritarian system in which control is the central tenet.’
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