The Big Ideas

Genesis | Hyundai

Genesis | Hyundai

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'Genesis Celebrates Launch In China With Dazzling, World Record-breaking Drone Show Over Shanghai's Iconic Skyline'
'Genesis Celebrates Launch In China With Dazzling, World Record-breaking Drone Show Over Shanghai's Iconic Skyline'
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April 2, 2021
BIG IDEA | 'The spectacular visuals were coordinated to present the world of Genesis, delivering an audacious storytelling concept while also breaking the Guinness World Records for "The Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously".’
I must be living under a rock. I have never seen or even heard of a drone show. And I was blown away – quickly down the YouTube rabbit hole looking for more.
Aside from how cool this is, drone shows are indeed a spectacular form of advertising.
Here’s how the Genesis press release (the writing of which does match the skill of the drones) described the event and why it epitomized the brand.

‘Genesis stirred a sensation in Shanghai on March 29, lighting up the evening sky with thousands of drones in a stunning performance to celebrate the official entry of Genesis into the Chinese market.’

  • ‘The spectacular visuals were coordinated to present the world of Genesis, delivering an audacious storytelling concept while also breaking the Guinness World Records for "The Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously".’

‘Markus Henne, Chief Executive Officer of Genesis Motor China, said:’

  • ‘ "At the heart of the Genesis promise is the daring spirit to do things differently. Our first-ever moment in China was a special opportunity to engage with our audience and show what Genesis is about." ’

‘At the climax of the show, 3,281 drones came together to create the Genesis emblem, breaking the world record, sending an exceptional greeting to China while signifying the arrival of an all-new force in the market.'

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